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A German steel distribution company took the initiative to be a true disruptor in its industry. Working with a suite of Microsoft 365 solutions they were able to deliver a fully digital communications platform that would change the way they engaged with their employees on a daily basis.

Backstory

Strong as steel

Klöckner & Co had wanted to restructure their employee communication strategy to fit with their new digital transformation – to generate a “horizontal” culture that truly involved everyone in the business. The goal was to avoid taking initiative and ideas only from the top, but also reaching out to those within every department, to include corporate contributors and from those in the field.

Goal

Looking left to right

Klöckner & Co had wanted to restructure their employee communication strategy to fit with their new digital transformation – to generate a “horizontal” culture that truly involved everyone in the business – from those at the top, to those in the field.

Solution

Drive change org-wide: pedal to the metal

When Klöckner & Co decided they would change their employee engagement structure to one free of hierarchy, they knew they had to completely transform their corporate culture first.

Activating leadership connection

The changes started when they decided to interact with everyone in the company to take an active part in the great transformation. Microsoft communications sites ensured employees had access to information that concerned their roles at the company. Yammer played a role in enabling in those daily discussions that would drive change.

Changing to a culture of inclusion

Including their employees through the change was easy with solutions from Microsoft 365. Employees could finally ask questions, and management had a platform to reply. People started to feel heard – their voices mattered.

True workplace communication

How people engaged with the content provided by management was what truly showcased the change – posts would go out to the organization, and employees would comment back. Engagement became instantaneous and measurable.

The outcome was a company filled with employees who better understood their digitization strategy, and openly contributed toward reaching those ambitious goals together, and through open and honest dialogue that transcended hierarchy.

Microsoft 365 capabilities utilized

Yammer

Create a social network to communicate with your employees with ease

Learn more

SharePoint

Build an interactive intranet platform your people will actually want to use

Learn more

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