Hereis a guide to creatingan engaging live event in Yammer and whattodo before, during, and after the eventto maximize thevalue,keepmomentumgoing,andbuildreach.Keep in mind,to create aLive Event,you’ll need tobeaYammergroup admin andcreate theevent inan Office 365 connected Yammer group.
For Live Events, aYammer moderator is a good idea to keep conversation flowing and connecting back to the presentersand content teams.Depending on how large the event is and how much the conversation is flowing, you may need 1-2 people. A Yammer moderator, Yammer champion, the event executive sponsor or a presenter could participate in any of these recommendations.
Before the live event
Don't underestimate the need to meet people in channels where they already arefor promotion and awareness. Include information about your event in email newsletters and on your Intranet.
During the live event
Be sure to direct people to the Yammer group or Event page directly so they know where to contribute their questions and comments.
After the live event
Even after the live event is over, theconversations and engagement can keep going.
With Yammer you can increase the duration of the event long past the actual event and enable two-way conversations that may not happen otherwise.There areother days in month where you aren’t hosting a Live Event, so try some of these tips to keep the engagement and momentum going beyond the event.